Week 13 Reading Reflection

I found the biggest surprise in the part of the reading titled "The Valuation of Facebook: Real or Fantasy." Although,  I remember when Facebook suddenly became popular amongst people my age, I was not aware of the facts surrounding its growth as a company, specifically its IPO. I wish the author touched more on the concept of goodwill, since it still sort of confuses me. If I could ask the author two questions, I'd ask what the best valuation method would be, in his opinion. Moreover, I'd ask the reasoning behind "insufficient controls." I did not disagree with the author necessarily on anything regarding the material presented in this chapter.