Friday, March 25, 2016

Amazon Whisperer

1. Revenue drivers are the flat annual fee of $9.99 per student. Students can earn points playing against their friends, and those points can be used to play single-player, or against other "random" students in their class. If a student doesn't have enough points, they can be purchased. For students in online classes where they don't know other students in the class, this could be a huge revenue driver. Moreover, given the size of these classes, the rate of $9.99 is reasonable, especially since it's a relatively small annual fee (compared to CourseHero at $100/year).

2. Since I'm starting with business classes, the next thing students would want would be classes outside of the business schools. Current customers would want this for their gen-eds or for their other major courses if they're pursuing the business minor. If my business were to grow enough, we could even expand to some graduate-level courses. Moreover, the app could introduce an algorithm to pinpoint what students' collective weaknesses are and alert our team to provide more material and trivia questions on those topics.

3. This will enhance the service I'm offering by appealing to even more students. It will improve users' experiences by giving them a thorough, entertaining study service for as many of their classes as possible. As a result it might give them more for the annual fee they pay and foster customer loyalty. Moreover, by identifying collective weaknesses, the app's content will pander to the needs of the majority of its users and improve overall student performance in their courses.

4. Amazon has an app called StudyStack that allows students to make their own flashcards and the app creates games like crossword puzzles, hangman, etc. out of the information they provided.

5. There's only one customer review. The customer liked that it provided different games to study with, but did not like the app's look. 

6. I'd change this product by making it more aesthetically appealing, with better graphics and smoother transitions. My app doesn't make the student put in their own information, but I'd like to include a feature where students could create their own flashcards for their personal use and submit them for approval to be used app-wide.

7. I think this product would make a good addition to my current service offering because of its ability to take submitted material and convert it into different study games instead of just presenting it as digital flashcards. 

2 comments:

  1. Hayley I really like your idea of providing games as a way to study. I definitely think this would be helpful because I know that a lot of people get very bored when they are studying or attempting to study. Better graphics would definitely make things better and better to look at. Here is my post: http://lgator.blogspot.com/2016/03/amazon-whisperer.html

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  2. Hey! I really like your business idea! I thing its a cool idea using games to study, because I know I do that on quizlet sometimes, and it would be awesome to have an app that I could use instead. Also, branching out from the business school where your classes are is a great idea, and will help you get a stronger client base. You should check out my blog post! http://principlesofent.blogspot.com/2016/03/amazon-wisperer.html

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