Week 11 Reading Reflection

What I found interesting from the article was the idea of business model innovation. While it seems very logical and important, it's not typically what most people think of when they hear "innovation." To me, innovation was something like adding sensors to your car to let you know when another vehicle is in your blind spot. I'm not entirely sure why "centralizing R&D" is a good strategy or how it led to Corning's success. If I could ask the author two things I'd ask if centralizing R&D would be a smart move for most companies, despite the need for company-tailored innovation strategies. I would also ask, if invested in properly, which type of innovation could yield the best results. The author states only senior leaders can make choices that are best for the whole company because each function will naturally want to serve its own interests. While I agree big decisions should be left to senior staff, and acknowledge they're at the top of the company for a reason, I disagree with the reasoning for this belief. I'd think that the functions would want to work with synergy and make the company as profitable as possible, not out-perform another function at the expense of the company's overall success.